Competitors Archives

How to use Google Trends to analyze your competitors’ brand engagement

October 1, 2024 by BTR

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive … Read more

Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

September 10, 2024 by BTR

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Google’s misleading claim of “hundreds of competitors.” While many ad tech providers exist, Google dominates key market segments such as … Read more

How To See Your Competitors’ Facebook Ads

August 26, 2024 by BTR

Ever find yourself scrolling Facebook and thinking, “Why didn’t I come up with that ad?” If you’re a competitive business, you want your ads to be more eye-catching, relevant, and enticing than what similar companies have to offer. But, it’s frustrating when you don’t even know what your competitor’s ads look like. There are some … Read more

Survey: 92% of SEOs suspect their competitors buy links

August 7, 2024 by BTR

A surprising 92% of SEOs and link builders believe their competitors are buying backlinks, according to a recent Editorial.Link survey of 113 industry experts. This stat highlights the ongoing debate in our community around the power and value of links. Are bought backlinks a shortcut to SEO success? Or are they a huge risk? Let’s … Read more

Ask An SEO: What To Analyze On Competitors Sites For SEO

June 20, 2024 by BTR

This week’s Ask an SEO question comes from Sanjay in Coimbatore, who asks: “What are the things I need to analyze in our competitors site for SEO?” Sanjay, thank you for asking this question. The most important thing to keep in mind when analyzing a competitor or multiple competitors’ SEO techniques is to never do … Read more

Why are my competitors ranking higher on Google? – Seobility

June 19, 2024 by BTR

As you might expect, there can be many reasons why specific competitors outrank you in organic search (SEO). In this article, I explore a number of the most common reasons and share practical advice to help you gain ground on your ever-changing competition. On-page SEO is often a good place to start if you want … Read more

How To Find Competitors’ Keywords: Tips & Tools

May 30, 2024 by BTR

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success might be as simple as targeting the appropriate keywords. Since these keywords are successful for your competitors, there’s a good chance they could … Read more

Google’s Search Engine Market Share Drops As Competitors’ Grows

May 2, 2024 by BTR

According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009. The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record. Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024. U.S. Market Impact … Read more

Analyze Search Competitors with ChatGPT & Supernova

April 29, 2024 by BTR

We’re here to share all our learnings, so here’s access to a free custom GPT to help you categorize your competitors the same strategic way that Seer does. Click here to check it out (you’ll a need ChatGPT Plus subscription):

20 B2B Marketing Tactics to Outperform Your Competitors in 2024

April 26, 2024 by BTR

The business-to-business (B2B) landscape is evolving rapidly in response to digitalization, market trends, and technological advances. For example, the rise of ecommerce has enabled new business ******, such as software as a service (SaaS) and dropshipping. As the B2B market evolves, it becomes increasingly difficult to stay competitive. That’s why it’s essential to keep up … Read more

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