Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services. Customers seeking help or … Read more
Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance dramatically. On a more tactical level, benchmarking allows you to: Gather audience insights to better allocate budget. Assess ad quality and relevance to spark … Read more
Have you ever looked at a competitor’s website ranking high on Google and wondered, “How did they do it?” Behind every successful website’s SEO strategy lies an important component: backlinks. These links from external websites serve as endorsements of your content’s quality and authority in the eyes of search engines like Google. However, understanding your … Read more
Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring up your Google Business Profile can show nearby competitors in your Business Profile listing. Okay, you’ve seen it before with Google local listings … Read more
Blog / SEO Industry News / Competitors Can Hijack Leads Through Your GBP & LSA. Stay Alert! Competitors have found sneaky ways to sabotage your business leads on Google. They can link their own Local Search Ads to your Google Business Profile without your permission. This causes your own ads to disappear from LSA results. … Read more
What Is a Competitor Backlink Analysis? A competitor backlink analysis is the process of identifying websites that link to your competitors, but not to you. This can help you find new link building opportunities for your website and boost your efforts in these ways: Efficiency: Your competitors probably have links from relevant websites in your … Read more
Is there a competing website you can’t seem to outrank on the SERPs (search engine results pages)? If so, you need to perform an SEO competitor analysis to understand why they always seem to be on top. Otherwise, you’ll be shooting in the dark with your SEO efforts, making it highly unlikely that you’ll ever … Read more
Search Engine Optimization has become a core processor for a healthy business system. The primary and most crucial goal of B2B SEO is to drive organic traffic to the website and acquire the highest SERP rankings on search engines. B2B SEO has been a concern for organizations in their sales growth. This obligates stakeholders and … Read more
Who are your online competitors? Do you know? Are you sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. Competitive intelligence is your key to answering those questions. What is a competitor? We’ve often looked at our onboarding form and seen … Read more
Google Bard now responds in real time, so you can watch it “type” the answer as it “thinks” up the response. So now Bard works like Bing Chat and other AI chat tools. Google did add a setting to turn off real time responses and “respond once complete,” in the gear/settings area within Bard: Here … Read more
421
229
714
826
543