Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and … Read more
Modern SEO is more than just keywords, backlinks, and technical stuff. It requires a deeper understanding of the search engine, how it displays content in the SERP and why it prefers some websites over the others. In this article, we will take a look at how you should perceive SERPs and how to use them … Read more
For most SMBs, the key to generating more traffic, leads, and sales lies in outsmarting your competition. In digital marketing, especially, established brands make it incredibly difficult to compete. They not only can attract the best sales, marketing, and research talent but also possess the financial clout to quickly outmuscle you in a toe-to-toe contest. … Read more
Understanding your competitors’ marketing activity is important if you want to beat them. But how exactly can you view and track their activities? It’s simple—you can use a tool like Ahrefs to find out. 1. Identify your organic competitors If you want to get an overview of the organic search competition in your industry, the first … Read more
If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point. That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks. How to … Read more
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