Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach. The details. Migration affected accounts with activity between July 1, 2023, and Jan. … Read more
Google has officially confirmed the completion of its June 2024 spam update, a week-long process aimed at enhancing search result quality by targeting websites that violate the company’s spam policies. The update began on June 20, 2024, and was announced via Google’s Search Central Twitter account. Google’s Search Status Dashboard shows the update finished on … Read more
The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google … Read more
Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully, targeted scaled content production, expired domain misuse, and authority abuse. The core update, which incorporates the “Helpful Content” evaluation into the core algorithm, is still … Read more
Thanksgiving has been a whirlwind of search rankings as the November 2023 core update completes its rollout 26 days after it launched. This update now holds the record for the longest rollout, dethroning the August 2023 core update’s 16 days. It also overlapped with the November 2023 reviews update, creating some confusion on which content was affected by … Read more
After years in the making, Google has fully transitioned to mobile-first indexing, the search engine giant announced Tuesday. This means Google prioritizes mobile versions when crawling pages and indexing content. The shift reflects Google’s increased focus on mobile devices that began in 2015. At the time, Google updated its search algorithm to favor “mobile-friendly” sites. … Read more
Take a look at your rankings because Google has wrapped its core update as of October 19, 2023, 14 days after rolling it out. This core update was big since many websites saw ranking volatility during those two weeks of rolling out. In our previous report, we’ve covered the slim time gap between the September … Read more
Google has confirmed that the rollout of its October 2023 Spam Update has finished as of October 20. The spam-fighting update was first announced on October 4. In its announcement, Google says the latest spam update was initiated based on user feedback. Many people reported increased spam results when searching in their native languages. With … Read more
Do you see any changes in your content rankings? That’s probably because of Google’s September 2023 Helpful Content Update, which wrapped up on September 28, exactly two weeks after Google’s Search team rolled it out. The Helpful Content System is a set of Google’s ranking factors that “better reward content where visitors feel they’ve had a satisfying … Read more
The search engine giant finally wrapped up its August 2023 broad core update on September 7, 2023, 16 days and three hours after its initial rollout. Here’s Google’s announcement from X: “The rollout is now complete as of September 7, 2023.” To check the status yourself, you can also visit its Google Search Status Dashboard here. This broad core update … Read more
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