The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use … Read more
Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler. Fabrice Canel wrote on X, “Bingbot now supports Brotli compression for all URLs after a successful ramp-up to 100%!” Microsoft began testing support for BingBot Brotli compression a … Read more
Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing “enabled it on a small percentage of URLs crawled each day, and we’ll gradually increase traffic throughout this spring.” As a reminder, Google supported Brotli compression for BingBot since at least 2020. This website … Read more
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