Meta steps up data privacy measures in Europe amid targeted ad concerns

Meta steps up data privacy measures in Europe amid targeted ad concerns

Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications, prompting them to choose how their information is shared between Meta services. Why we care. The effectiveness of targeted advertising … Read more

Apple pulls all ads from X amid antisemitic and far-right content concerns

Apple pulls all ads from X amid antisemitic and far-right content concerns

Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a … Read more

Connected Vehicles Highlight Big Opportunities and Concerns For OEMs / Blogs / Perficient

Connected Vehicles Highlight Big Opportunities and Concerns For OEMs / Blogs / Perficient

Probably the most important realization of the automotive industry is that it is not just changing or even evolving — it is literally being redefined. The North Star has changed for OEMs from manufacturing to software and big data plays. These devices on wheels aren’t just vehicles anymore. At least not in the traditional definition.  … Read more

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the … Read more

Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton

Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton

AI pioneer Geoffrey Hinton, known for his revolutionary work in deep learning and neural network research, has recently voiced his concerns regarding the rapid advancements in AI and the potential implications. In light of his observations of new large language ****** like GPT-4, Hinton cautions about several key issues: Machines surpassing human intelligence: Hinton believes … Read more

TikTok CEO faces congress over security concerns

TikTok CEO faces congress over security concerns

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of the social media app. Just as US user adoption hit 150 million, the CEO faced tough questions from out-of-touch congresspeople about safety, privacy, selling data, and security concerns. Here’s what happened: … Read more

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