It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snippets, as part of Google’s “ongoing evolution of dynamic ad … Read more
The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities … Read more
Google’s Search Liaison, Danny Sullivan, has confirmed that the search engine hasn’t launched algorithmic actions targeting site reputation abuse. This clarification addresses speculation within the SEO community that recent traffic drops are related to Google’s previously announced policy update. Sullivan Says No Update Rolled Out Lily Ray, an SEO professional, shared a screenshot on Twitter … Read more
Gary Illyes from Google confirmed that Google has “suddenly” dedindexed a “vast amount of URLs” from the Google Search index this past February. He said this was done because Google’s “perception of the site has changed.” Gary said this at the SERP Conf back in mid-April. Gary said on stage at the 10:40 mark into … Read more
Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of Bing Search and Microsoft Advertising weeks ago after Microsoft hired Mustafa Suleyman as the CEO of AI at Microsoft. We knew Mikhail Parakhin was planning … Read more
Google’s SearchLiaison confirmed that Google’s site reputation abuse update started on Monday May 6th. Many sites from across the web took down webpages that could be perceived as hosting third-party content for the purpose of ranking in search engines. Site Reputation Abuse An old strategy that’s made a recent comeback is one in which a … Read more
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more
SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must stay within this allotted budget to get pages indexed. In a recent podcast, Google search engineers debunked some misconceptions about crawl budget and shed light … Read more
Google’s filetype search operator went missing early Wednesday morning. Other search operators continue to function. SearchLiaison responds that it must be a bug. Filetype Search Operator The filetype: search operator is a way to search for results that are constrained to specific kinds of files like text, pdf, .doc files and many other kinds of … Read more
Google investigating indexing delays affecting some sites since Monday *****, working to identify and resolve root cause. Google confirmed an indexing issue affecting some websites. The issue started around 11:30pm ET Monday *****. Google is investigating the root cause and working to fix it. Source link : Searchenginejournal.com
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