It’s not enough to approximate what consumers want and then put it in front of them, expecting a transaction. It’s not enough to pick one channel where you think your audience lives and burn through your budget. Starting with incorrect assumptions about consumers can create downstream misalignment across your campaigns and your business. And if… … Read more
One of the most common if not the most common requests when setting up OneStream is to have a direct connection from an ERP such as Oracle, Peoplesoft, and/ or Netsuite to OneStream to allow for data to be automatically uploaded on a regular basis. Below is a link from one of my fellow Perficient … Read more
Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never … Read more
The concept of brands exists to help build transactional relationships. You learn that XYZ product is good and start looking for that brand anytime you want more XYZ product. Simple. But there’s a subset of brands that seem to transcend this fundamental nature, fostering connection, loyalty, and, on occasion, ****. Brands that resonate deeply, entwining … Read more
With more than 7,500 colleagues and dozens of global locations, Perficient is making genuine and meaningful connections across the world. Through Perficient’s promise to challenge, champion, and celebrate all colleagues, our company remains a top workplace in the eyes of our people. We take pride in creating a diverse work environment that celebrates and enables … Read more
With the NBA Finals starting on June 1st many fans will be glued to their seats to watch who will be crowned the 2023 NBA champions. While fans closely analyze each team’s performance and decipher the reasons behind the outcome of the games, order management, and package tracking probably is the last thing on their … Read more
Key Points In early May 2023, Terakeet Chief Revenue Officer Shannon Reedy delivered the keynote presentation at the Reuters Strategic Marketing Summit. Her presentation marked a shift in the marketing and advertising landscape with the introduction of a new strategic approach to consumer connection: reception marketing. Shannon also educated marketing leaders on how to use … Read more
Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. New Help documentation. LinkedIn has added new Restricted and hibernated account filtering Help documentation. It … Read more
What is fractured marketing? MARKETINGTERMDEFINITION Fractured marketing The failure to fully align all of a brand’s marketing campaigns and channels under one strategy. Fractured marketing results in difficulty connecting with customers when they reach out in search of solutions to their problems. Brands that prioritize omnichannel marketing may get results, but without a strategy that … Read more
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