Google Search can show video results, including key moments within the videos. But now Google seems to break down the pros and cons, if available, in a video review for a product. This was spotted by Mordy Oberstein on Twitter who tried very hard to find something new (and did). He shared this screenshot of … Read more
With the rise of AI-enabled search engines, Schema Markup has become more important than ever. By adding Schema Markup, alternatively known as Structured Data, to your website, you can help search engines understand and contextualize your content. In doing so, they can better match your content to user queries and help your content stand out … Read more
SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. Unfortunately, despite the human temptation to simplify this into a binary answer, the answer is complicated. SEO helps your webpages rank higher on the non-paid search results by improving the quality and … Read more
Blog / SEO Strategy / 8 Semrush Alternatives and Their Pros and Cons SEO is one of the most potent marketing channels for generating fantastic ROI, but building and executing a powerful SEO strategy is no easy feat. That’s where tools like Semrush come into play. Semrush is a robust, all-in-one platform that empowers you … Read more
Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code into a webpage with which users can interact. Every webpage should be designed with the end person in mind, so choosing the most effective type of … Read more
Specific examples showing where annotation information can be pulled from! Query: “Headphones” In this case, the annotations displayed in the SERPS include “mentioned on…” and notes from people who have reviewed the product. What can we learn from this? Getting your product mentioned in authoritative places could possibly help you earn these annotations and improve … Read more
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