Google Business Profile (GBP) metrics tell a compelling story about the customer experience, highlighting how it unfolds across your brand’s entire network. Rio SEO’s quarterly analysis provides an in-depth examination of performance trends across individual locations, regions, and brands, delivering insights that truly matter. Each quarter, we provide a detailed breakdown of how these metrics … Read more
Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. The expanded search box: A gateway … Read more
$144 Billion The online education market in the U.S. is projected to reach $144 billion by 2029 with an annual growth rate of 10.5%. The space was initially dominated by online colleges serving the needs of non-traditional students who value remote learning. But given the significant growth opportunity in this space, traditional schools like Arizona… … Read more
Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into … Read more
Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a banner, they can result in review posting restrictions and reviews being removed. Google posted a new help document on these consumer alerts over … Read more
The homeowners insurance industry is fiercely competitive. With an estimated value of $147.8 billion, the industry’s biggest brands have massive marketing budgets for ads, sponsorships, and activations to capture a few magic moments of consumer attention. But it’s the brands that convince homeowners they’re relevant and trustworthy that position themselves to capture the most market… … Read more
Unlocking the power of Google Business Profile (GBP) performance metrics unveils a rich tapestry of customer interactions across your brand’s diverse locations. Rio SEO gives you access to these insights on a granular level, from individual locations to broader regional and brand perspectives. But how do these metrics resonate within the larger landscape of your … Read more
The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. Success for the modern retail marketer hinges upon a deep … Read more
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
Marketers are always looking for new ways to improve the efficiency of their efforts. To achieve the highest ROI and conversions possible, you’d have to be a mind-reader, peering into the inner thoughts of each person who views an ad. While that degree of insight may be science fiction, neuroscience has made understanding how different … Read more
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