Google Business Profile (GBP) performance metrics shed light on the diverse customer experiences happening across your brand’s various locations. Rio SEO enables you to explore these insights at the location, regional, and brand level – but what do these metrics mean in the broader context of your industry as a whole? With each passing quarter, … Read more
Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. It’s worth noting that the full enforcement of these measures may take approximately six weeks to be fully implemented. … Read more
Key Points Authentic consumer connections are genuine consumer-to-brand relationships built on understanding consumer needs and delivering solutions early and throughout the customer journey. Authentic connections are unique and characterized by problem-solving, peak brand trust, and direct relationships, and are unconstrained by traditional marketing ******. In the era of reception marketing, meeting empowered consumers’ needs authentically … Read more
Key Points As AI explodes, the world’s largest and most influential brands are investing in building and maturing AI capabilities to drive business outcomes. For leading brands navigating both the opportunities and risks AI poses, balancing innovation with ethics is crucial. To maintain consumer trust, brands should take a custom and consumer-focused approach to defining … Read more
A couple of weeks ago, Google introduced a new Google Ads policy saying it won’t allow personalization of ads for consumer finance in the United States or Canada. Well, it seems like that policy may be too overreaching and causing headaches for advertisers not even in the consumer finance space. PPCGreg showed an example on … Read more
Google posted a new policy update for Google Ads saying it won’t allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won’t be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code. Google said the personal … Read more
Google will update its Personalized ads policy on in February 2024. The update will impose new restrictions on personalized ads related to consumer financial products and services. Specifically, Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” Why we care. Violations of this policy may lead to Google … Read more
Want to learn more? See our latest in-depth analysis of Google Business Profile trends by vertical, and catch our 2023 Local search ranking factors breakdown webinar on demand now for more insights to fuel your enterprise local marketing strategy. What do your brand’s Google Business Profile (GBP) performance metrics tell you about the experiences customers … Read more
What makes a consumer buy a product from one brand over another? The answer used to be brand loyalty and quality of product, but the landscape for consumer goods companies has recently flipped upside down. Anymore, consumer goods companies gain and retain loyalty from customers because of the experiences they provide. Thankfully, generative AI has … Read more
The concept of brands exists to help build transactional relationships. You learn that XYZ product is good and start looking for that brand anytime you want more XYZ product. Simple. But there’s a subset of brands that seem to transcend this fundamental nature, fostering connection, loyalty, and, on occasion, ****. Brands that resonate deeply, entwining … Read more
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