Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move. In the past week or … Read more
This week, we covered that Google told creators that a new search ranking update is coming fairly soon, but you shouldn’t expect to recover with this update. Google is now downgrading the rankings of content that is starkly different from the main content of the site. Google said again that it is doubtful you’d see … Read more
Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided by me from Semrush and it continues on through October 2nd (as I noted yesterday here). I wrote this story yesterday, October 2nd, … Read more
Google Search still has not calmed its ranking shifts, volatility and movement. The search results remain incredibly volatile with rankings and traffic changing again in a big way over the past day or so. I know I sound like a broken record but even some of the tools are adjusting their volatility thresholds to counter … Read more
Google’s Gary Illyes recently highlighted a recurring SEO problem on LinkedIn, echoing concerns he’d previously voiced on a Google podcast. The issue? URL parameters cause search engines difficulties when they’re crawling websites. This problem is especially challenging for big sites and online stores. When different parameters are added to a URL, it can result in … Read more
The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While AI Overviews now have a “stronger presence” compared to June, the visibility of Google’s AI-generated answers previously appeared on … Read more
Google Search seems to be continuing to test highlighting words in blue in its search results snippets. Plus, Google is also testing showing light background color for some words in the search result snippets. For the past several weeks, we’ve seen the blue highlighting of words in the search result snippets. This is instead of … Read more
Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully, targeted scaled content production, expired domain misuse, and authority abuse. The core update, which incorporates the “Helpful Content” evaluation into the core algorithm, is still … Read more
Google is urging site owners and SEOs to have patience as the Google March 2024 core update continues to roll out over the coming weeks. Danny Sullivan, the Google Search Liaison, said on X to wait for the update to complete before deciding on what changes you may want to make. He wrote, “I would … Read more
Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft Bing Search had search quality issues earlier. Greg Sterling posted about this on X, writing, “Google boldly claims in its “default search” antitrust … Read more
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