How Google ending continuous scroll could impact ORM

How Google ending continuous scroll could impact ORM

Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms. … Read more

Google Ends Continuous Scroll: How Will it Impact Your SEO?

Google Ends Continuous Scroll: How Will it Impact Your SEO?

If you’ve searched for anything on Google in the past week, you may have come across an old friend: That’s right; pagination has returned to Google’s search results.  On June 25th, 2024, Google put an end to its ‘continuous scroll’ feature and brought back the O.G. page-style results.  Is this a reason to celebrate, or … Read more

Video: Google June Spam Update Done, Continuous Scroll Gone, AI Overview Links Improving, Google Ads Query Matching Update & More

Video: Google June Spam Update Done, Continuous Scroll Gone, AI Overview Links Improving, Google Ads Query Matching Update & More

This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link cards at the top of the AI Overviews. Google is showing more health AI Overviews. Google is testing AI Overviews in local panels. … Read more

Google Search To Drops Continuous Scroll On Desktop With Mobile To Come

Google Search To Drops Continuous Scroll On Desktop With Mobile To Come

Google Search is rolling back its continuous scroll user interface and bringing back the legacy Google Search pagination bar. Google told us that starting yesterday it will stop offering continuous scroll on desktop, with the mobile search interface to follow in the coming months. Google told us this was to make search faster and only … Read more

Google Ends Continuous Scroll SERPS: What It Really Means

Google Ends Continuous Scroll SERPS: What It Really Means

Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community question that reason and raise questions about it. What’s really going on here? Continuous Scroll In Search Results Infinite scroll is a way of showing … Read more

Perficient Recognized in Forrester Continuous Automation & Testing Services Landscape Report / Blogs / Perficient

Perficient Recognized in Forrester Continuous Automation & Testing Services Landscape Report / Blogs / Perficient

Software is at the core of the modern business model, making quality and performance top priorities to stay competitive. Organizations rely on continuous automation and testing (CAT) services to build business applications faster, with higher quality, and at scale to meet increasing market demands. Organizations looking to modernize testing capabilities with new technologies or fill … Read more

Continuous SEO: Can You “Complete” SEO?

Continuous SEO: Can You “Complete” SEO?

Once you achieve your SEO goals and have a sustainable stream of organic traffic, is it time to refocus budgets to other channels? Can you really “complete” SEO, or should it be continuous? In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, … Read more

How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

Google rolled out continuous scroll in the desktop search results in the U.S. on December 5, 2022, which follows a rollout in the mobile search results in October of 2021. It’s basically like infinite scroll for the search results. When you approach the bottom of page one, the second page of results seamlessly load, enabling … Read more

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