Conversion rate is one of the most important metrics for any website. Because a higher rate results in more leads and sales than a low one—even without increasing traffic. But how can you actually boost your conversion rate? In this guide, you’ll learn about 18 proven techniques you can start using right away. Let’s dive … Read more
Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and there are then toggles to see sales versus leads. This was spotted by Hana Kobzová who notified me of it on X and covered it … Read more
What’s the ‘why’ behind the keywords your audience searches for on Google? In other words, what does a user hope to achieve by searching for a keyword related to your business? It could be they want to: Find information (informational intent) Find a specific website or web page (navigational intent) Research products (commercial intent) Make … Read more
Blog / Digital Marketing / SEO conversion optimization: proven strategies for higher conversion rates SEO conversion rate optimization (CRO) enhances user experience to maximize the ROI from organic traffic, turning more visitors into leads and leads into customers. A good conversion rate benchmark is 2.9%, though it varies by industry. CRO involves data collection on … Read more
Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage Data page. Thomas Eccel spotted this and posted about it on X, he wrote, “Google Ads updated their Enhanced Conversion Coverage … Read more
Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care. Conversion data is the backbone of measuring campaign effectiveness. Without accurate tracking, it’s impossible to assess ROI, optimize bids, … Read more
Blog / Analytics & Reporting / What is an SEO conversion rate, and how do you calculate it? A conversion rate in SEO (search engine optimization) measures the percentage of website visitors who complete a desired action. To calculate the conversion rate for an SEO campaign, simply divide the number of conversions by the total … Read more
Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and API users, allowing for more immediate data adjustments and potentially more accurate campaign optimization. Driving the news. Starting Sept. 9, users can upload conversion … Read more
Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use that data for new reporting and also for ways to improve Google Search experiences and services. Menachem Ani shared a screenshot of the … Read more
Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the … Read more
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