This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on the first impression and lose crucial moments to engage and convert their audience. Crafting a compelling landing page isn’t just … Read more
What Is PPC Tracking? Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media. This can help you: Raise brand awareness Acquire new customers Drive sales And more There are many different ad formats … Read more
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs, Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: … Read more
Affiliate marketing involves promoting a brand’s products or services and receiving a commission based on the leads and/or sales you send to that brand. In this guide, we’ll explore what tools are needed for all the marketing activities you likely do as an affiliate marketer. So you can: Better understand your target market Connect with … Read more
SEO 101 says that you should pursue keywords that have high search volumes, meaning that lots of users are searching for them online. While this certainly isn’t wrong, it’s not always right 100% of the time, either. For example, long-tail keywords (which tend to contain more than one word) are notorious for having low search … Read more
Local SEO is the secret sauce that can transform a small business into a local legend. But local SEO isn’t static. It is an ever-evolving landscape that demands a keen eye and an adaptable strategy. Whether you’re fine-tuning your approach or seeking fresh tactics, this guide is here to help. We’ll dive into the best … Read more
Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize their campaigns. Enhanced conversions provide a privacy-focused solution to maintain accurate conversion tracking. Details. The … Read more
Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best conversion rates and most qualified leads from SEO and content marketing when I coupled it with a digital PR strategy, creating these funnels. … Read more
Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on … Read more
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click … Read more
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