Why Sales Funnels Are Important for Business Success The sales funnel represents a prospective customer’s stages along the buyer’s journey. From their first interaction with your brand to making a purchase. In other words: A sales funnel provides a structured visual that helps you understand and engage with customers. Because every marketing activity is tied … Read more
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but … Read more
Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases. … Read more
SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? This is a critical question. And, often, the answer is “no.” A solid search marketing strategy requires a customer experience plan as its core. Even if customer … Read more
Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better … Read more
Blog / SEO Strategy / 12 Types of Keywords in SEO You Need to Know The goal behind keyword research is to discover search terms that get the right audience to your website. Once people find your business online, you can convert them into leads and then into customers. But to get this process going, … Read more
SQL Server to Snowflake Migration – Conversions with Examples Readers’ Digest: During one of my project experiences, I have had an opportunity to work in MS SQL where I gained valuable knowledge working with the stored procedures. A stored procedure is a prepared SQL code that you can save, so the code can be reused … Read more
In the world of marketing, micro conversions are pivotal. But what exactly do they entail? Put simply, they represent the actions, or sequence of actions, that an individual takes when they are on the path towards a favorable outcome on a website. These actions don’t necessarily involve monetary transactions but rather serve as indicators of … Read more
Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Why we care. Automated bidding optimizes … Read more
With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and … Read more
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