From clicks to conversions: Drive performance with marketing AI

From clicks to conversions: Drive performance with marketing AI

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook … Read more

Google implements a new GA4 fractional, cross-channel web conversions feature

Google implements a new GA4 fractional, cross-channel web conversions feature

Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution … Read more

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