Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, “We’re making some changes to how first-party cookies are managed in your AdSense account to simplify controls and improve your access to third-party demand.” Google has combined the controls for enabling “first-party cookies” and “first-party cookies for personalization” into … Read more
Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for … Read more
Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away … Read more
Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. However, it appears Google is … Read more
LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care. As the deprecation of … Read more
The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an … Read more
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As advertisers explore options beyond third-party cookies for targeted … Read more
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of … Read more
As Google starts restricting third-party cookies in Chrome, it’s offering a limited deprecation trial for sites proving functionality issues. Google is phasing out third-party cookie access in Chrome by 2024. Some third-party services can get temporary cookie access through a deprecation trial. Businesses should audit their site’s cookie usage before more users … Read more
On January 4th, 2024, Google disabled the tracking data from third-party cookies for 1% of Chrome users – which is part of a greater plan to phase out tracking cookies completely by Q3 2024. These aren’t the type of cookies that your grandma makes, either. Despite the innocent-sounding name, third-party cookies are small files that … Read more
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