Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs, Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: … Read more
You’ve probably read a lot about the impressive results that email marketing brings to the table. To put it in numbers, we’re talking about an average return on investment (ROI) of $36 for each dollar spent. But to be reading this article, you probably want to learn if its value outweighs the investment. The answer … Read more
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. It’s basically more of the same story as 2023. The 2024 … Read more
Google Ads are designed to drive actions. These actions are also called conversions and include things like product purchases, event registrations, and email signups. It’s these actions you’re ultimately vying for when you bid on the keywords that trigger your ad to display. By setting a target cost per action (CPA), you inform Google Ads … Read more
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. … Read more
Keyword cost is the amount you pay to the ad platform (like Google Ads) every time someone clicks your ad. It’s often referred to as the cost per click (CPC). Knowing the price of keywords you’re targeting helps you: Manage your ad campaign budget effectively Optimize the campaign’s overall performance In this article, we’ll discuss … Read more
Many online experiences start with a search engine. This means search engines like Google and Bing are great for getting your products or services in front of potential customers. In this article, we’ll explain everything about search engine marketing (SEM), its different components, and how it all works. But first, let’s start by briefly comparing … Read more
The digital realm in healthcare is in a constant state of flux, and for IT professionals, staying updated is more than just a necessity; it’s a mandate. We don’t merely acknowledge these IT challenges; we’re deeply attuned to them, striving to devise the most efficient strategies and tech solutions to cut costs, increase margins, and … Read more
Igor GorbenkoDigital Marketing Expert This method can only help you to estimate competitors who have the same stock of goods, and it just gives you rough results. If that’s so, you’re probably thinking, what use does this method have in the first place? Well, I suppose you won’t mind finding out some data about your … Read more
August 1, 2023 | Posted by The In Search SEO Podcast Is AI capable of writing long-form content by itself that you can publish in a set-and-forget manner on your blog? And if so, how do you do it? And is it a good idea? That’s what we’re discussing today with a lady … Read more
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