In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO. This revelation came during a discussion on internationalization and hreflang implementation. The Fading Importance Of ccTLDs Gary Illyes, a senior member of Google’s Search Relations … Read more
Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better in the localized/regional version of Google. So if you want to rank better in Google in Korea, using a ccTLd such as .kr … Read more
Google recently announced that it expanded translated results in the search results to more languages, which was great to see. Also, it’s important to understand the data is available in Google Search Console’s performance reporting (and available via the API with some added benefit). I’ll explain more about that soon. But while speaking with site … Read more
Google’s Gary Illyes answered a question about a ranking preference given to sites that use country level domain names and explained how that compares to non-country domain names. The question occurred in the SEO Office Hours podcast. ccTLD Aka Country Code Domain Names Domain names that are specific to countries are called ccTLDs (Country Code … Read more
Google may be testing showing which country the site operates in with a country label attached to the search result snippet. In the example below, Google is showing a “South African” label with the country flag and the country written out at the top of the snippet next to the site name. This was originally … Read more
A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing advertisers letting them know that if you are currently using Country of Sale … Read more
Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing. Showing Banners For Specific Countries The person asking the question managed a website that wanted to show a banner on the side of … Read more
Google Ads now limits the number of country-level exclusions you can add to your ads to 120 countries. This is a new limit, but Google confirmed that location exclusions aren’t going away, but they are now limited to 120 countries. PPCSauce was given an error while using the location exclusion feature and posted the error … Read more
Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that languages/regions won’t mix).” Daniel_Howard posted an SEO issue where … Read more
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