CPAs

Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

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Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This puts Amazon in direct competition with these internet giants … Read more

A catastrophic Meta bug caused overspending, higher-than-average CPA’s

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A catastrophic Meta bug caused overspending, higher-than-average CPA’s

On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Advertisers also noticed their average CPA’s (cost per acquisition) had nearly tripled in the same time period. What happened. Meta has been quiet on the issue. They have not addressed the issue publicly … Read more

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