Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers are noticing that Google has completely switched over to this new payment model. Note that not all are switched from CPC to CPM … Read more
![Advertising Trends: CPM Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/9b/54/9b540f4ba9264ba6d1131478f0fe1cad/979a09f0de2a6a96cb07d93c83ed44f6/adclarity-data-study-3-sm.png "Advertising Trends: CPM Benchmarks by Industry [Study]")
It’s Advertising 101 to keep track of the effectiveness of your campaigns. Without a grasp of what’s working and what’s not (and why), you might as well be burning your money. One tactic that can help you get there is a competitor analysis of the advertising landscape in your niche—and that’s what we’re here to … Read more
Gaining operational excellence through Corporate Performance Management (CPM) involves a strategic approach to managing and optimizing various aspects of your organization’s performance. CPM encompasses processes, methodologies, and software tools that help align business activities with your goals, monitor performance, and make data-driven decisions. Here are some key pointers that will aid you in achieving operational … Read more
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