Whenever you’re in an unfamiliar town, having a GPS makes navigating SO much quicker and easier. Well, XML sitemaps are the digital equivalent of GPS systems for search engine crawler bots. They provide search engines with a bird’s-eye view of your website’s structure and every URL that you want them to crawl. This greatly improves … Read more
Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed … Read more
Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic … Read more
If you want to make a content marketing plan, you might not know where to start. In this post, we’ll walk you through the entire process step by step. But first, let’s go over some basics. What Is a Content Marketing Plan? A content marketing plan is a tactical blueprint that outlines all the activities, … Read more
Developing a content strategy sounds intimidating, but it doesn’t have to be. We’ve curated five proven types of content strategies to help you find the right framework for your business. Plus, you’ll learn exactly how to develop your own strategy. But before we dive into the content strategy examples, let’s cover the basics. What Is … Read more
So, feeling ready to make your own media plan for a winning campaign? Let’s dive in with a ten-step process. Media planning is the process of planning how, when, and where your ads are shown to a targeted audience. Knowing the why behind your media plan will help you maximize your ad campaign’s reach. A … Read more
Your “About Us” page isn’t just about telling your story—it’s a chance to connect with your customers and show them why they should choose your services over anyone else’s. Many “About Us” pages fail because they are overly focused on the business itself, rather than on what the business can do for the customer. They … Read more
Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences. In either situation, demand generation can quickly … Read more
Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether we’re working with a seed-stage startup or managing an enterprise-level PPC account, the primary goal is to outline strategic steps that drive marketing and broader business outcomes. … Read more
Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience segments are impossible to refine or optimize since you do not know why the ad is being displayed. Well-crafted audience segments can be optimized similarly … Read more
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