Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust. If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. When you unintentionally set off internal alarm bells, people will scroll on … Read more
What Is a Banner Ad? A banner ad is a type of display ad (visual online advertisement) that’s placed in a prominent webpage location with the aim of drawing users’ attention. Often to generate clicks. On ad-supported websites and apps, you may find banner ads: Near the top of the page but below the website … Read more
What Is Ecommerce Marketing? Ecommerce marketing is a method of increasing traffic to your online store and converting website visitors into customers. An ecommerce marketing strategy uses channels like social media, email, and SEO to build brand awareness, improve customer retention, and generate sales for an ecommerce brand. In this article, we’ll provide 13 tactics … Read more
Key Points SEO strategy is a detailed plan to improve a website’s search engine rankings and brand visibility. SEO drives 20X more clicks and 150% higher ROI than paid advertising. Scalability is one of the biggest barriers to deploying an SEO strategy. *** take: You can’t create a sustainable SEO strategy by prioritizing rankings and … Read more
Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR, SEO or content marketing activities. Tools like ChatGPT can currently augment our workflow to improve the quality and speed of creating powerful tools for users that creators want to share and link to because … Read more
If you want to publish more blog content, you need to create solid content briefs. Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade … Read more
What is Link Building? Link building refers to actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking or spread the word about your business. It uses assets you create and host on your website to acquire the links – an eBook, white paper, case study, … Read more
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
What Is a Keyword Strategy? A keyword strategy is a plan that defines the search engine queries you want to rank for, how you’ll try to rank for them, and in what order. Meaning it helps you prioritize keywords and target them effectively. And it’s distinct from keyword research. While keyword research provides the data … Read more
WordPress released the latest version of their website builder Gutenberg, introducing numerous features that make it easier to create websites with more control over the layout. Version 16.9 of Gutenberg adds incremental improvements that together add up to an easier to use site editor. WordPress Gutenberg 16.9 Gutenberg is the next generation WordPress website editor … Read more
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