If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend. … Read more
What Is a Google Ads Account? Before we dive into the Google Ads account, let’s quickly talk about Google Ads. Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services across the Google Network. The Google Network consists of two groups: Search Network: Lets you advertise on Google … Read more
Google has upgraded its Search Generative Experience to create images and text, not just give you answers and show you images or content from others. Google said SGE can now help with “creating an image that can bring an idea to life, or getting help on a written draft when you need a starting point.” … Read more
While SEO is equally as crucial to the B2B (business-to-business) world as it is for B2C (business-to-consumer) companies, B2B SEO involves a different set of tactics. Why is that? It’s due to the difference in audience, as Google’s search algorithms work the same for B2B companies as they do for B2C. In other words, classic … Read more
Google Search Generative Experience is now able to generate images, just like other AI-generation tools but in the new experimental search interface. Plus, Google SGE can also provide written drafts, so you can see and change responses sooner. SGE image creation. Google wrote that today it is “introducing the ability to create images with our … Read more
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? These are questions we get asked time … Read more
What Is Programmatic SEO? Programmatic SEO involves creating landing pages on a large scale to rank on search engine results pages (SERPs). It’s sometimes referred to as pSEO. Each landing page starts from the same template containing the same elements (e.g., images, pricing, reviews, etc.). You then create variations of the same page using automated … Read more
LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we care. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also … Read more
Local businesses must ensure they can be found by those looking for them – both online and on the road. Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your … Read more
When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. It provides a structure to communicate expectations with stakeholders. A solid, well-researched strategy is best complemented with an SEO roadmap in Google … Read more
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