Microsoft Advertising Copilot To Create Ads and New Compare & Decide Bing Chat Ads

Microsoft Advertising Copilot To Create Ads and New Compare & Decide Bing Chat Ads

At the Microsoft AI event last Thursday, Microsoft also announced new AI-based ad features in the upcoming months. This includes Copilot, which will help you create ads in Microsoft Advertising, and a new ad format exclusive to the Bing Chat interface named compare and decide ads. As a reminder, Kya Sainsbury-Carter, the Corporate Vice President … Read more

How to Create a Customer Profile (+ Free Templates)

How to Create a Customer Profile (+ Free Templates)

Using a customer profile helps you identify the right marketing channels, refine your brand message, and build strong customer relationships. Here, we’ll show you how to create a stand-out customer profile. And give you access to our free customer profile templates. But let’s start with some basics. Tip: You can skip ahead to download our … Read more

How to Create Content Briefs [Step-by-Step Guide + Template]

How to Create Content Briefs [Step-by-Step Guide + Template]

Content fuels modern marketing. But creating unique content that resonates and reaches your audience is tougher than ever. How do you ensure each piece of content you create strikes a chord with—and even reaches—your audience? Start with well-crafted content briefs. Pro tip: Don’t want to create each and every brief from scratch? Sign up for … Read more

How to create an SEO content plan with Google Sheets functions

How to create an SEO content plan with Google Sheets functions

SEO involves constantly creating and optimizing content for your website. Achieving more traffic and better organic rankings means you’ll need a content strategy. Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. Turn keywords into URLs with LOWER and … Read more

HTML Link Code: How to Create Hyperlinks with HTML (+ 9 Examples)

HTML Link Code: How to Create Hyperlinks with HTML (+ 9 Examples)

HTML link code lets you turn elements on your website—like text and images—into clickable hyperlinks. These hyperlinks help users navigate the web.  And when you use them correctly for internal links—links from one page on your site to another page on your site—they can provide SEO benefits, too. This guide shows you how to code … Read more

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