YouTube has grown to become the second largest search engine in the world after Google (who owns YouTube). This growth has led to this platform becoming a marketing haven for businesses(even small businesses!) where you can reach millions of potential customers worldwide. With over 2 billion active monthly users, YouTube is one of the most … Read more
Key Points Through reception marketing, brands can tap into consumer insights using Google Trends. Brands can utilize Google Trends to understand what audiences care about in real time, then build content that satisfies their interests. Brands that understand their audiences can create engaging and relevant strategies to connect on a deeper level. Today’s consumers behave … Read more
Imagine having a flood of targeted traffic flowing to your website, propelling your brand to new heights. Every business owner and blogger dreams of achieving that level of online success. But here’s the harsh reality: this remains a distant dream for the majority, as many fail to gauge the importance of backlinks in search engine … Read more
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “Measure What Matters” by John Doerr. It … Read more
I’ve been at one agency or another since 2007, so I’ve come across my fair share of RFPs. SEO (Search Engine Optimization) RFPs can be tricky, as they tend to blend strategic and tactical. If you’ve been tasked with putting together an RFP, hopefully, this will be a great starting point for you. FREE SEO … Read more
Snackable content is easy to consume, understand, and share. In this article, we’ll break down what snackable content is, the different types, and some of its benefits. We’ll also include five tips on how to create your own. Let’s start. What Is Snackable Content? Snackable content is easy-to-digest content that’s intended to share an idea … Read more
Mary Kate Mack Mary Kate is the SEO Content Manager for seoClarity. Her favorite part of the platform is Content Fusion. “As someone who lives and breathes content creation, Content Fusion is the best resource for creating the best content and better search visibility. It’s powerful and continues to amaze me!” You can learn more … Read more
Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. The average user spends most of their journey in the … Read more
Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And does high-quality mean the same for your users as it does for Google? In this article, we’ll discuss what quality content is and how you can make sure your content hits the mark. It will … Read more
Blog / Technical SEO / How to create a sitemap: a guide to successful SEO mapping Wandering down cobblestone streets may feel amazing, but when you need to get to a certain place, it’s better to find it on a map and follow navigation tips. The same applies to search robots—most of the time they … Read more
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