XML sitemaps are one of the most misconceived pieces of the SEO equation. I’ve come across SEO’s who couldn’t explain why they’re necessary, let alone tell you how to set one up “right.” Here’s the rub: Just as a map is essential to finding your destination by road, an XML sitemap is critical for search … Read more
Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours, or very closely related. If a link has a rel=nofollow attribute, it’s called a “nofollow” link, and it does not pass domain authority to your … Read more
The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics … Read more
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts … Read more
What Is Quality Content? Quality content is content that is relevant, engaging, and useful to your audience. It helps you attract users, convert them into customers, and increase retention. To create high-quality content, you must understand your audience and industry. When talking about content, it’s common to think about blog articles and SEO. However, good … Read more
If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true … Read more
What Is a Pillar Page? Pillar pages, or pillar posts, are pieces of content that serve as the cornerstone of a topic cluster. They provide a comprehensive overview of a broad topic and link to related content pieces. For example, say you want to create a topic cluster on SEO. Your pillar page could be … Read more
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process, allowing you to properly respond and drastically improving … Read more
What Is a Content Calendar? A content calendar is a resource that helps you organize what you’re going to publish, when, and where. You can create one with a simple spreadsheet. Or use a project management tool. Your content calendar will help you: Simplify collaboration between team members Save time Minimize errors Streamline processes This … Read more
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