Do you ever hesitate to update your WordPress theme or plugins because you’re worried about breaking your live website? This is where a staging site comes in. A staging site is a replica (duplicate) of your live website in a separate environment. It allows you to test changes like theme updates, new plugins, or custom … Read more
Local SEO plays a vital role in digital marketing strategies targeting geographic areas. Recent surveys found that 76% of consumers search online for local businesses, and 97% of mobile searches have local intent. With over half of searches being local, effective local SEO brings tremendous opportunities. However, demonstrating the value of these efforts can be … Read more
Have you ever found yourself staring at a blank screen, struggling to start a new piece of content? Or perhaps you’ve felt the frustration of a project veering off course, leaving you with a final product that doesn’t quite hit the mark. These challenges are all too common in the world of content creation. Fortunately, … Read more
What Is SEO Content? SEO content is website content (like blog posts, product pages, and images) that’s optimized to appear prominently in search engines like Google. So it can generate high-quality, unpaid traffic. In other words, it’s online content that’s: Centered around topics target audiences search for Created with search engine ranking factors in mind … Read more
When embarking on an SEO project, the clarity and precision of your Request for Proposal (RFP) can make all the difference. An effective SEO RFP not only attracts high-quality proposals from potential SEO agencies but also sets a clear pathway for achieving your business goals. This guide provides a step-by-step approach to crafting an RFP … Read more
What Are Content Pillars for Social Media? Social media content pillars are key themes or broad topics that guide content creation efforts for your business’s social media profiles. They keep your content production focused, ensure consistency, and help you develop authority around relevant topics. We recommend selecting three to five content pillars. And any content … Read more
Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target … Read more
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve. Making it seem like an impossible task to tackle by yourself. But with powerful no-code tools available, building a high-performing website doesn’t have to be … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Perplexity’s strategy behind its new Pages feature created a deep rift with publishers, but the reaction seems blown out of proportion. It’s much more interesting as a case study for user-directed AI content (UDC instead of UGC). Perplexity Pages allows users to “create beautifully designed, comprehensive articles on … Read more
In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Was he lying? A recent study by Internet Marketing Ninjas showed that over 96% of websites in the Top 10 search results have more than 1,000 backlinks from unique domains. And only 0.3% have less than 100. … Read more
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