What Is a Pillar Page? Pillar pages—also called pillar posts or content pillars—are pieces of content that serve as the cornerstone of a topic cluster—a group of pages created to establish a website’s authority on a specific subject. They provide a comprehensive overview of a broad topic and link to related content pieces. For example, … Read more
Understanding your customer’s mindset and journey is important for success. This is where the concept of the buyer’s journey comes into play. The buyer’s journey is a framework that maps out the path prospective customers take from the moment they become aware of a problem or need to the final decision to purchase a product … Read more
Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update. It’s now a huge part of search. So, what exactly is helpful content? Are you meeting Google’s “helpful” content requirements? This article is a one-stop solution … Read more
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining your digital strategies. GA4 users can configure many functionalities, including custom … Read more
Blog / Technical SEO / Creating SEO-friendly URLs: Best Practices & Examples Are URLs important for users and SEO? In short, yes, they are. Although factors like page load speed, content quality, and having the right target keywords generally have a more dramatic effect on your SEO, having URLs that are not SEO-friendly can also … Read more
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What Is an SEO Roadmap? An SEO roadmap is a document that formalizes a step-by-step plan to improve your website’s search engine performance. Complete with tasks, timelines, and assignees. It’s tailored to your unique SEO goals. And working toward them should ultimately help you achieve your overall business objectives. You can create an SEO roadmap … Read more
For your content to be impactful, search engines need to be able to find it and understand it. To increase the chances of it appearing in search results and reaching your audience. That’s where content hubs come in. They help you structure your content for both humans and search engine crawlers. Let’s go over exactly … Read more
What Is a Content Outline? A content outline is a document that details what an article should include. It serves as a framework for the completed piece. Content outlines typically include the following elements: Title (H1): The title or headline of the article Main sections/headings (H2): These are the major divisions of your content. Each … Read more
A social media calendar is a detailed overview of your upcoming social media posts. It can help you map out a timeline for what you’ll post, where you’ll post it, and when it will go live. The simplest social media calendar might just be dates with post titles and the content to include. More advanced … Read more
SEO is a notoriously misunderstood channel, making it hard to demonstrate your successes to your executive team and gain constant buy-in. You could spend hours putting together a report for your peers or executives, only to find out they don’t understand the correlation between the SEO metrics. Over our years of working with thousands of … Read more
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