404 pages show when users try to access resources that don’t exist. Like a misspelled URL. Or a page that was deleted. And you can create a custom 404 page in WordPress (even if you can’t code). Why You Need a Custom 404 Page in WordPress Custom 404 pages can improve the user experience by … Read more
Over the last decade, I’ve created hundreds of SEO SOPs, and today, I’ll share how you can create killer SOPs that actually drive results. Let’s get into it. Why Most SEO SOPs Suck Most SOPs collect dust and never get used. As a result, SEO teams struggle to manage multiple campaigns, and it creates chaos. … Read more
![How to Create a Winning Social Media Marketing Strategy [Free Template]](https://static.semrush.com/blog/uploads/media/94/04/9404d69596303391b679c0febe3bd93d/5ede0a3d323ac876f2aa51a018703bcf/winning-social-media-marketing-strategy-sm.png "How to Create a Winning Social Media Marketing Strategy [Free Template]")
Small business owners and solopreneurs wear many hats. From managing finances to handling customer service, your plate is always full. Adding social media marketing to the mix may seem overwhelming and time-consuming. But the right strategy and tools can be a game-changer for your business. In today’s digital-focused market, having a strong presence on social … Read more
What Is a Social Media Content Strategy? A social media content strategy is a comprehensive outline of how you should plan, create, publish, and manage all your social media content. So you can better connect with your target audience and reach your goals. Think of it as a roadmap for your social media journey. Taking … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
What Is a Marketing Budget? A marketing budget outlines the expenses a business plans to allocate toward marketing in a specific time frame. Budgets are typically established on an annual or quarterly basis. The expenses detailed in a marketing budget may include the following: Marketing team salaries Software costs Web hosting Ad placement Press relations … Read more
Having a strong online presence is a necessity for businesses of all sizes. And at the heart of that presence lies your homepage. But simply having a homepage isn’t enough; you need to ensure it’s optimized for search engines to drive traffic. That’s where homepage SEO comes in. In this post, we’ll discuss the steps … Read more
The introduction of artificial intelligence has revolutionized the creation and delivery of training content. With AI-powered video generators for customer education, SaaS companies can save time, money, and effort. This case study will discover how, using modern software, Serpstat created an AI-enhanced onboarding video. User Onboarding with AI-Powered Welcome Videos The AI is trained on … Read more
Are you interested in creating a custom page template for your WordPress site? Do you want your template to stand out from the rest of your pages? Is it possible to achieve this even without coding? Building websites with WordPress is often considered a simple process. Install a theme, adjust the content to your liking, … Read more
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