Google just announced a new schema for “ProfilePages,” here’s how to implement it on your website today. 1. Open ChatGPT, download this free PDF with Google’s instructions, and use the following prompt: “Create ProfilePage schema markup for [PROFILE URL], [NAME], [POSITION] of [COMPANY] based on the Google’s new attached guidelines” 2. Copy the schema, customize … Read more
Have you put together a content strategy for the year yet? The clock is ticking! You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy. As Insider Intelligence notes, a content strategy is ‘table … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
What Is Multi-Segment Marketing? Your target audience includes everyone you want to sell products to. It can be a broad group. Breaking your target audience into several smaller groups—segments—makes it possible to market your product more specifically to each one. Often, improving the **** the marketing will resonate. It’s a strategy known as multi-segment marketing. … Read more
With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content … Read more
What Is an Ecommerce Funnel? The ecommerce funnel, also called ecommerce marketing funnel or ecommerce sales funnel, is a framework that describes how people turn from prospects to customers. Here’s a simplified example of an ecommerce funnel in action: Imagine you’re in the market for a new dining table. You probably don’t just type “dining … Read more
On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
Customizing an existing WordPress theme is a common need, but editing the theme directly can cause problems. If the theme gets updated, your changes will be overwritten! A better way is to create a child theme inherited from the parent theme. Child themes allow you to modify and extend a theme safely and securely. In … Read more
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and … Read more
421
229
714
826
543