Create a Marketing Campaign That Drives Results

Create a Marketing Campaign That Drives Results

What Is a Marketing Campaign?  A marketing campaign is a set of carefully planned activities with a clear goal, such as product promotion, audience education, or brand awareness.  Some campaigns run on a single platform, such as Instagram or TV. But more often, a business marketing campaign runs on multiple platforms simultaneously geared toward one … Read more

How to Create a Social Media Marketing Strategy [+ Free Template]

How to Create a Social Media Marketing Strategy [+ Free Template]

We’ve put together a comprehensive guide for creating a successful social media strategy. We even included a free social media strategy template to help you kick things off. But before we get into the details of creating a strategy, let’s cover some basics.  A social media strategy is a roadmap that outlines how to make … Read more

How to Create Custom Post Type in WordPress » Rank Math

How to Create Custom Post Type in WordPress » Rank Math

WordPress is a powerful content management system (CMS) that offers many flexibility and customization options.  However, sometimes, the default posts and pages may not meet your needs.  That’s where custom post types come in – they give you the key to showcase unique content just how you want it.  In this step-by-step post, we will … Read more

What Is a Marketing Plan? (How to Create One + Examples)

What Is a Marketing Plan? (How to Create One + Examples)

What Is a Marketing Plan? A marketing plan is a comprehensive document that outlines the marketing strategies and tactics a business uses to promote its products, services, or brand to its target audience. It also includes information like target market, value proposition, proposed marketing campaigns, and success metrics.  To create a successful marketing plan, you … Read more

Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

What Is a Data Strategy, and How Do You Create One?

What Is a Data Strategy, and How Do You Create One?

What Is Data Strategy? A data strategy is a comprehensive plan for handling an organization’s data. It outlines technology, processes, and rules to manage data effectively. It also provides clear guidelines for acquiring, storing, distributing, and using data.  Why is this necessary? Because businesses of all sizes collect and produce huge amounts of raw data.  … Read more

Google Ads introduces new simpler way to create Solutions script templates

Google Ads introduces new simpler way to create Solutions script templates

Google Ads’ Solutions script templates are now easier to create and access. Solutions can now be found under the “Bulk Actions” menu in Google Ads, allowing users to swiftly create automated and customized workflows for tasks such as: Confirming link functionality. Automatically adjusting campaign budgets. Generating reports. Receiving notifications on account performance changes. Why we … Read more

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