Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it wasn’t. Someone shared the takeaways from that post on Reddit and boy, was the criticism full on. Call me thin-skinned, but I remember feeling hurt. It … Read more
Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Traditional content strategies are no longer enough to capture attention … Read more
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple hubs operating as a service area business, your approach to local SEO needs to be tailored to meet your specific goals. It also needs to … Read more
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What … Read more
Picture a digital marketer, Emma, as she sits down to transform a month’s worth of analytics into a narrative that her clients will understand and act upon. Emma knows her audience. She’s aware that John, the CEO, prefers the bottom line, while Lisa, the marketing manager, dives deep into the details. Emma prepares a concise … Read more
Content marketing is a type of marketing that involves creating and sharing valuable content with your audience. It’s one of the most effective ways to grow your business—when done well. And if you want to be successful, you need a solid content marketing strategy. In this guide, we’ll teach you how to create one. But … Read more
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. “The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,” says the article by Shashi Thakur, Google Ads Vice President and General … Read more
Welcome back to our Universal Design Principle Series! In this edition, we explore the principle of “Low Physical Effort,” a fundamental aspect in designing products and environments that allow for efficient and comfortable use with minimal fatigue. Join us as we uncover the significance of prioritizing ease of use and creating designs that accommodate users … Read more
In Spark with Scala, creating DataFrames is fundamental for data manipulation and analysis. There are several approaches for creating DataFrames, each offering its unique advantages. You can create DataFrames from various data sources like CSV, JSON, or even from existing RDDs (Resilient Distributed Datasets). In this blog we will see some approaches towards creating dataframe … Read more
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced results are called Product rich results, achieved through Product Schema Markup, aka Product structured data. In this article, we dive into what Product Schema Markup … Read more
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