With the ever-growing online presence of brands and businesses, having a strong content strategy has become more crucial than ever. Not only does it help in building brand awareness and establishing credibility, but it also plays a significant role in driving traffic and increasing conversions. In the year 2024 and onwards, this trend will only … Read more
SEO is a vast landscape in the realm of digital marketing. Every marketer, whether they admit it or not, is on a continual journey and navigating constantly changing terrain. We all have to adapt to algorithms that evolve, changing digital trends, and strategies that shape the digital world daily. There’s a lot of work to … Read more
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season. In fact, the new Merchant Center … Read more
Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
Creating content is easy. Anyone can type up a quick blog article or social media post about a product they’re selling. The hard part comes with getting the reader to take adesiredaction (such as buying a product or joining your email list), which is also known as a conversion event. Turning your content into a … Read more
What Is SEO Writing? SEO writing is the process of writing content in a way that’s intended to make it rank higher in search engines like Google for relevant keywords. This involves: Optimizing your content for target keywords Making sure your content is helpful to readers Helping search engines understand what your content is about … Read more
I sometimes see folks creating components in XM Cloud incorrectly. Therefore I decided to create and share this guidance with you. So, basically, there are five steps involved in creating your own component: Create an SXA module that will serve as a pluggable container for all the necessary assets for your components, if not done … Read more
Google’s John Mueller defends Google’s position of helping SEOs by providing documentation, video content, and responses to questions on multiple channels. This comes after some are upset that Google is targeting content and websites that are overly SEOed, such as with the last helpful content update, based on that feedback. John was asked on X, … Read more
Introduction Effective collaboration is the cornerstone of successful software development and testing projects. Virtuoso, with its powerful capabilities, is not just a tool for creating and executing tests; it’s also a platform that enables teams to work together seamlessly. In this guide, we’ll explore how to manage projects and share resources effectively in Virtuoso. Understanding … Read more
Did you know that the Google Search Console Insights analytics tool offers “tips.” Did you know that some of those tips are not SEO or technical in nature? One of those tips says to “create modern looking and visually appealing content.” But John Mueller of Google said that tip is just a “general tip.” Simon … Read more
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