Content creators and digital marketers are often unsure how to find the delicate balance between creating content for people and optimizing it for search engines. The truth is that it’s not that difficult to create content that converts, but there are several rules and best practices to adhere to. Let’s dive right into the anatomy … Read more
SE Ranking Tools SEO Metrics SEO Report Blog / SEO Strategy / How to Create SEO Reports for Clients Creating concise, focused SEO reports for clients can be difficult due to varying business goals and the diverse roles within the industry. Whether you work at a product company, digital agency, or as a consultant, it’s … Read more
The use of artificial intelligence (AI) content is on the rise. ChatGPT has disrupted a lot of businesses, and marketing and search engine optimization (SEO) is no different. The way you create content and how search engines now look at it is changing — and will continue to change. Smart content creators and marketers can … Read more
April 27, 2022 | Posted by Alexandra Tachalova People are bombarded with hundreds of emails every day, and this is not an exaggeration. According to the most recent statistics, a person receives 200 emails a day on average. Surely, you can expect some of these messages to go right to the trash folder … Read more
So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines. However, your ad campaigns’ landing pages have tremendous advantages and are easier to implement and optimize. The time you spend improving your … Read more
June 8, 2022 | Posted by Darrell Mordecai When creating a social media campaign, tracking is crucial. The reason? Social media marketing generally consists of many working parts that exist on multiple platforms. This means you’ll find your data in many different places. There are two problems with this. It’s … Read more
The past few years have witnessed an increase in the evolution of Search Engine Optimization (SEO) content marketing. Such a positive change gives you an edge over other professional SEOs out there. With the exponential increase in competition for high ranking on Google, a number of people are coming up with great content. However, they … Read more
November 29, 2022 | Posted by The In Search SEO Podcast How should you be building links in 2023? That’s what we’re going to be discussing today with a GenX entrepreneur who enjoys playing Dungeons and Dragons, ukulele, and eating raw herring. She is a fan of natural link-building by humans, not automation. … Read more
Did you know that while most companies believe social media is important for their business, only a small percent have a social media strategy? That means most businesses are just winging it when it comes to social media. And that’s a huge mistake. Why? Because social media is one of the best ways to connect … Read more
Specific examples showing where annotation information can be pulled from! Query: “Headphones” In this case, the annotations displayed in the SERPS include “mentioned on…” and notes from people who have reviewed the product. What can we learn from this? Getting your product mentioned in authoritative places could possibly help you earn these annotations and improve … Read more
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