Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level … Read more
Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these common RSA mistakes and catch the full session replay to turn your ads around. Mistake … Read more
Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns. … Read more
What Is a UTM Code? An Urchin Tracking Module (UTM) code is a snippet of text added to the end of a URL on your website. To help you track your digital marketing campaigns and gauge their performance. It can look like this: When a UTM-coded link is clicked, it sends data to your site’s … Read more
What Are AI Content Creation Tools? AI content creation tools are software applications that use artificial intelligence to create written, visual, and multimedia content. These tools analyze text prompts, images, and other data to generate relevant content like: Article ideas Outlines Blog posts Landing page copy Social media posts Email content Creative writing Product descriptions … Read more
In the ever-evolving world of online content, the quest to stand out amidst the digital noise is a challenge faced by all. Whether you’re a seasoned content creator or just dipping your toes into the vast sea of online publishing, the importance of search engine optimization cannot be overstated. But fear not, for we bring … Read more
Content creation has become an indispensable aspect of communication, marketing, and creative expression across various industries. Whether creating engaging graphics, producing captivating videos, or sharing informative podcasts, the demand for high-quality content and content creation tools is ever-growing. To meet this demand, powerful content creation tools and software are designed to streamline the creative process, … Read more
With Google’s increased focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it’s created, Google’s primary concern is content quality and helpfulness to users. As long as the content provides value, expertise and a good user experience, the creation method doesn’t matter. This article … Read more
Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be … Read more
Updated: March 5, 2024. An in-depth and highly sarcastic guide to AI content creation for SEO purposes. Using AI tools like ChatGPT, Claude, or Gemini to create content for SEO is very tempting. I’m pretty sure that when ChatGPT first came out, almost everyone thought they got superpowers and could create content on a massive … Read more
421
229
714
826
543