SEO professionals are on the verge of a new era. With hindsight, the previous epoch could be called “The Age of the One-Trick Pony.” It began back in 2002 when Google passed more than a dozen crawlers and directories to become the dominant search engine. If you learned how to improve a website’s visibility in … Read more
Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set … Read more
Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution … Read more
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