CTA Archives

What Is a Call to Action & How to Write a CTA That Converts

May 27, 2024 by BTR

What Is a Call to Action (CTA)? A call to action (CTA) is a prompt that encourages your audience to take a specific action. Like subscribing to a newsletter or making a purchase. CTAs appear in websites, emails, ads, blog posts, social media, and pretty much everywhere in this digital world. For example, we use … Read more

Google trials new CTA that takes customers directly to your website

June 13, 2023 by BTR

Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google … Read more

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