To get more people from search engines to your site, you need to improve your click-through rate (CTR). And there are various ways to do that for both your organic (unpaid) results and your paid search results. Before we get into those, let’s start with the basics. What Is Click-Through Rate? Click-through rate is the … Read more
Since launching AI Overviews (AIOs) in May, these generative AI search features have been top of mind for search marketers to understand how these new features can impact organic and paid search efforts. While benefiting the users by immediately providing information that doesn’t require a click, AIOs disrupt the traditional search behavior of users.
Blog / SEO Strategy / The Role of CTR in SEO: How to Increase Click Counts From SERPs SEO CTR is defined as the ratio of clicks on a search result to the total number of views (impressions). A higher CTR indicates better user engagement and content relevance. CTR is part of behavioral factors assessing … Read more
In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites, remarking that if the associated ideas were true it would be impossible for any new website to rank. Users Are Voting With Their Feet? Search Liaison’s answer was to … Read more
Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), … Read more
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why … Read more
![Click Through Rate (CTR) Is A Ranking Factor – [rank theory]](https://www.ranktheory.com/wp-content/uploads/2023/12/email.jpg "Click Through Rate (CTR) Is A Ranking Factor – [rank theory]")
This article originally appeared in my Rank Theory newsletter where it was called “Google is Full Of Shit And If You Put Their PR On Your Shoulders And Help Carry That Message You Are Covered In The Shit They Are Full Of.” It just rolls off the tongue… Sign up here if you’re not on … Read more
![How to Forecast Organic Traffic by Improved CTR [Template]](https://www.seoclarity.net/hubfs/Blog%20Covers%2009%20SEP_Forecast%20Organic%20Traffic-1.png "How to Forecast Organic Traffic by Improved CTR [Template]")
It’s hard to accurately forecast these days. Due to rapidly evolving SERPs and algorithm changes, click-through rates (CTR) have declined significantly — especially for top positions. Source link
What Is Organic CTR? The number of people who click on a link in search engine results pages (SERPs) represents the organic click-through rate (CTR). This metric is expressed as a percentage. For example, say there are 100 searches for “blueberry pie.” A link to your site shows up every time in the results. Your … Read more
July 7, 2014 | Posted by Shiri Berzack Recently Google has taken the decision to remove Google Authorship images from SERPs. This comes as quite a surprise to many and has become a large discussion on forums. I am now at a crossroads in deciding whether this was a positive move or not. … Read more
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