Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site. This metric matters to SEO as it’s one of Google’s Core Web Vitals. Pages with low CLS scores provide a more stable experience, potentially leading … Read more
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and how to optimize for it. What Is Cumulative Layout Shift? CLS is the unexpected shifting of webpage elements on a … Read more
What Is Cumulative Layout Shift (CLS)? Cumulative Layout Shift (CLS) measures the visual stability of your webpage’s content as a user views it. This metric takes into account unexpected movement of elements in the viewport as the page loads. These kinds of layout shifts can frustrate users because they occur without warning. Making for a … Read more
Google’s John Mueller said that an issue with Cumulative Layout Shift scores would not be a reason why your website suddenly and significantly drops in the Google search results rankings. A Reddit user posted asking “Sudden decrease in organic search traffic – is Cumulative Layout Shift to blame?” John Mueller from Google posted his classic … Read more
Cumulative Layout Shift (CLS) measures the visual stability of a page as it loads. It does this by looking at how big elements are and how far they move. It’s one of the three Core Web Vitals metrics Google uses to measure page experience. CLS is calculated during the five-second window where the most shifting … Read more
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