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Emerging Manufacturing Trends: Stay Ahead of the Curve / Blogs / Perficient

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Emerging Manufacturing Trends: Stay Ahead of the Curve / Blogs / Perficient

I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it … Read more

4 B2B paid media strategies to stay ahead of the curve

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4 B2B paid media strategies to stay ahead of the curve

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience … Read more

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