What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting customers by offering them relevant and valuable content throughout their buying journey. The idea is to naturally draw potential customers to your business by creating content that addresses the challenges they face. Just like this example from Kajabi: Kajabi promotes its product (a … Read more
When was the last time you viewed a brand-new website and immediately made a purchase without doing any research? Our guess is never. That’s because a typical purchasing experience is much more complex than ‘see the product, buy the product.’ Instead, there are levels to this. In particular, those levels comprise your buyer’s journey and … Read more
Local online marketing is how you promote your business to an audience in a specific geographic area using online digital tactics. And it can be extremely effective. In this guide, we’ll discuss the different local digital marketing tactics you can use. And the importance of measuring your results. 9 Local Online Marketing Tips to Grow … Read more
Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. Being … Read more
Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. Links + integrations. GA4 will begin introducing the new tools over the next few weeks and will continue adding more functionalities later this year. Why we care. Advertisers … Read more
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns”, it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented … Read more
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said most companies miss the mark by not focusing on Google Business Profiles and reviews. When you look at … Read more
Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google … Read more
Google Business Profile offers a plethora of conversion opportunities for brands. One field that a business can leverage is the website field. This helps guide customers down the sales funnel and click through to your website of choice. However, when a business has multiple different locations a common question we receive is how can a … Read more
Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comes in. If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is … Read more
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