Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages: Top of the funnel (TOFU) Middle of the funnel (MOFU) Bottom of the funnel (BOFU) Today, we’ll be talking about top-of-the-funnel marketing. What is top-of-the-funnel … Read more
When it comes to dealing with customers, speed is crucial. It’s why marketing experts, like us at Verti Group International a.k.a. SEO Seattle®, encourage you to have social channels so that your customers can send you a message whenever they like. Increasingly, customers don’t even want to pick up the phone to talk. They’d rather … Read more
You probably know quite a lot about your employees. At our digital agency in Melbourne, for example, we all know that Karyn doesn’t take enough time off (ever), that Matt works from 5 am like some kind of crazy person, and that Bianca is the go-to person for social content. But do you know your … Read more
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. … Read more
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