Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising … Read more
The big news from the weekend is that Google has terminated its contract with Appen, one of the largest sources of its third-party human search quality raters sources. Appen announced this in this PDF, saying it received notice of this on January 20th, and the contract ends on March 19, 2024. It goes on to … Read more
May 28, 2014 | Posted by Shiri Berzack There have been more and more apps sharing content from personal facebook profiles without explicit action required, creating a more crowded News Feed and often surprising users by the content that they have shared. Now, facebook is taking action (by tweaking their algorithm) and cutting … Read more
Brave Search, the offspring of the privacy-focused browser Brave, has announced a significant leap forward in its evolution. It now boasts complete independence from other search engines, a remarkable achievement in the world of search. Brave Search: A Brief History The journey towards independence for Brave Search began in 2021 following the acquisition of Tailcat’s … Read more
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