On June 14th we reported on a Google Search ranking algorithm update and since then the Google search results have not stopped with its larger than normal volatility. It is like they put the pot of water on the stove and never turned it off, at least not for the past several days now. Since … Read more
Today, like previous years, Google has posted a grayed-out logo and a small US flag, to commemorate Memorial Day in the US. I will not be posting stories today, to respect the holiday. Here is what it looks like: Google also has a grayed-put logo at the top left of its search results page. Google … Read more
Mitul Gandhi As a longtime data-driven serial entrepreneur, information architect and SEO veteran, Mitul has developed a blend of vast technical expertise and intense marketing insight. His variety of experience, gained in positions in in-house SEO, search marketing, and software development, affords him the ability to efficiently assess how to use software tools to meet … Read more
In an increasingly interconnected world, digital accessibility has emerged as a vital component of creating inclusive experiences for individuals with disabilities. Global Accessibility Awareness Day (GAAD) serves as an annual reminder of the importance of accessibility and aims to promote awareness and understanding among developers, designers, and decision-makers. In this blog post, we’ll explore the … Read more
On Earth Day, we not only think about climate change and natural disasters affecting our world but also recognize technologies that assist in keeping us safe when they occur. An example of such technology is Google’s environmental crisis notifications. Each year, countless people experience the devastating effects of natural disasters like floods, wildfires, and earthquakes, … Read more
March 8th was an important day at Perficient’s Chennai office. Not only was it International Women’s Day, but it was also the one-year anniversary of the Women in Technology (WiT) Employee Resource Group (ERG) – India. To celebrate this special day, WiT put together a cozy and intimate celebration at the office. Wall of Expressions … Read more
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off. Google found that, on average: 81% of ad impressions … Read more
More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over. Websites that were … Read more
Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Lipattsev revealed them during a Q&A and said: “I can … Read more
Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, … Read more
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