OEM Mobile Apps Are Here, But Dealerships Hold the Key / Blogs / Perficient

OEM Mobile Apps Are Here, But Dealerships Hold the Key / Blogs / Perficient

One great consumer convenience is the OEM mobile application that allows consumers to manage their vehicles and accounts right from their smartphones. These apps are becoming standard operating procedure for most OEMs. On my Ford app, I can access important functions like locking and unlocking, locating my vehicle, remote starting, and real-time diagnostics. We’ve come … Read more

How Can Dealerships and A Direct-to-Consumer Approach Coexist? / Blogs / Perficient

How Can Dealerships and A Direct-to-Consumer Approach Coexist? / Blogs / Perficient

While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation.  Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re … Read more

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