In the ever-evolving digital landscape, content is king. But just like a majestic castle left untended, even the most informative and engaging content can succumb to a silent enemy: content decay. Forget the misleading term – it’s not about content “decaying” or rotting away. It’s about content losing its relevance and user interest over time. … Read more
Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one. Googlers Never Heard Of Content Decay Google … Read more
In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay” on websites. Outdated content is a natural issue all sites face over time, and Google has outlined strategies beyond just deleting old pages. While removing … Read more
In the latest episode of Google’s Search Off The Record podcast, hosts John Mueller and Lizzi Sassman discussed “content decay”—the natural process by which online content becomes outdated or loses relevance over time. While not a widely used term among SEO professionals, the concept raises questions about how websites should handle aging content that may … Read more
Right before the New Year, the Google search results volatility spiked big time. I posted the Google webmaster report for January 2024 this week. I published a big list of feature requests for Google Search Console. Google Groups will stop posting Usenet content to combat spam, which may clear up some spam in Google Search. … Read more
Ethan Mollick, an Associate Professor at The Wharton School of the University of Pennsylvania, posted on X about his disappointment with overall internet search. He wrote, “There is no greater way to feel the overall decay of internet search then to try to figure out when & if a new season of a show is … Read more
Google announced that it would deprecate non-last-click rules-based attribution ****** in Google Ads and Google Analytics starting in June 2023 and then completely by September 2023. Google said first click, linear, time decay, and position-based attribution ****** are going away. Data-driven attribution (DDA) is now recommended and last-click will remain available, Google added. “Rules-based attribution … Read more
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