Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This update allows advertisers to avoid wasting budget on low-value ad … Read more
Google Search is testing new designs for the default favicons it shows in the search results. This is when Google is not showing the site’s favicon or the site does not have a favicon, Google will show this default favicon. Here are the ones you are probably use to seeing in Google Search: And here … Read more
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest … Read more
For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now … Read more
Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant. Thomas posted this on X, he wrote, “Broad match enabled by default when creating a new search campaign!” He added … Read more
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns … Read more
Google is testing showing the first people also ask link, as opened by default. So you don’t need to click on it to reveal the snippet within the first people also ask option. I guess this might increase “queries” for Google. 🙂 This was spotted by Brodie Clark who shared this screenshot of it on … Read more
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. … Read more
Adding Alt Text to your Images in Optimizely When developing a site using Optimizely, it is important to keep accessibility in mind. A common solution that I’ve found helpful is to extend the ImageData class from EpiServer.Core and add a property for Alt Text. This concept is demonstrated in the Alloy Project and has been … Read more
December 22, 2015 | Posted by Joel Janovsky Over time Google’s way of measuring SEO friendliness has changed several times. The Panda, the Penguin, The Pirate, The Mobilegeddon – you name it. To provide its users with an even better experience, including online security – HTTP vs HTTPS – has been a trendy … Read more
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