Does your digital marketing agency offer link-building services? If not, you’re missing out on one of the core aspects of SEO. Backlinks are a proven ranking factor on search engines like Google, and they’re a notorious needle mover when it comes to search rankings. According to research by Backlinko, the #1 result on Google contains … Read more
Looking to create a content strategy for your business? Or improve an existing one? Content mapping is a great place to start. Why? Done right, it’s helps you more efficiently organize the content you need to support your leads, prospects, and customers as they interact with your brand. That way, you know what you have, … Read more
What Is SEO Marketing? SEO (search engine optimization) marketing is a digital marketing strategy used to improve a website’s visibility on search engines like Google and Bing. Helping you attract more organic (unpaid) traffic to your website and drive more sales. It involves creating helpful, people-first content for your target audience. And optimizing it for … Read more
What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Like this: Search engine optimization (SEO)—improvements to your website that … Read more
Blog / SEO Strategy / The Law Firm SEO Guide to Higher Search Rankings & More Leads Want to understand SEO concepts like indexing, search intent, and on-page optimization just as well as complex legal terms? If so, you’re in the right place. Today, SEO plays an essential role for businesses with an online presence, … Read more
Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance dramatically. On a more tactical level, benchmarking allows you to: Gather audience insights to better allocate budget. Assess ad quality and relevance to spark … Read more
Degrees of Content for International SEO You’re probably asking: “What if I don’t have the budget to fully localize my content. But I still reaaaallllly want to reach an international audience?” First things first: Revisit Chapter 2. Is this a practical move for your business? We find that often, when businesses are a bit tight … Read more
The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them? It’s no secret that the higher a web page’s SERP … Read more
How do you do local SEO for bankruptcy lawyers? Follow these SEO techniques, and you’ll grow your online presence and attract more bankruptcy clients from Google. Search Demand Data for Bankruptcy Lawyers According to Semrush, there are 2,942,2000 searches per month for keywords related to “bankruptcy” in the United States. And when you go down … Read more
You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house SEO or SEO agency: Which is right for your business? One … Read more
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